Aligning Screens with Printed POS

Entrance screens often run a different offer from the gondola end ten metres away. Shoppers notice. Align playlist windows with the printed kit’s live dates, and use the screen for motion that print cannot do—before/after pack shots, short usage clips—while print carries the precise price and pack detail.

Build a shared message map: one primary claim, one proof point, one call to the shelf location. Export stills from the motion work so the talker and the screen share colour and typography. When the promotion ends, kill both assets on the same morning.

Talk through your next kit