Planning Songkran End-Caps Without Clutter
seasonal
end-caps
Songkran and year-end festivals fill stores with competing brand kits. The end-caps that perform are usually the ones that protect a clear hero SKU, one offer line, and a single secondary message—not a collage of every partner logo.
Start planning six weeks out: confirm fixture depth with the retailer, lock the offer mechanics, then design graphics that survive wet-floor cleaning and high footfall. Leave space for price tickets the store will apply on the day; do not print fake price blocks that conflict with till systems.
Brief store staff with a one-page talking sheet. If the end-cap is for gifts or travel sizes, tell them which adjacent aisle the shopper should visit next. That soft handoff is trade marketing, not just decoration.